Agency Process
Agency Process Docs
Advertising agencies often use a variety of standard process documents to streamline operations and ensure consistent quality. Here are some key ones:
- Creative Brief - Defines project objectives, target audience, key messages, and other crucial details to guide the creative team.
- Campaign Proposal - Outlines the strategic approach, tactics, budget, and timelines for a proposed campaign.
- Media Plan - Details the media channels, schedules, and budget allocation for media buying.
- Client Onboarding Document - Provides necessary information about the client, including brand guidelines, goals, and expectations.
- Project Timeline - A schedule that tracks key milestones, deadlines, and deliverables.
- Budget Tracker - Monitors expenditures against the allocated budget to ensure financial control.
- Approval Forms - Documents used to obtain client approval for creative concepts, media plans, or final deliverables.
- Reporting Templates - Standardized formats for presenting performance metrics and campaign results to clients.
- Creative Assets Inventory - A repository for managing and tracking all creative materials and assets used in campaigns.
- Legal Agreements - Contracts and terms of service, including NDAs, service agreements, and other legal documents.
These documents help ensure that all aspects of advertising projects are managed efficiently and transparently.