Agencies
Media Plan
- Campaign Objectives:
- Specific goals of the campaign (e.g., brand awareness, lead generation, sales)
- Target Audience:
- Demographics (age, gender, income, etc.)
- Psychographics (interests, behaviors, lifestyle)
- Geographic locations
- Media Channels:
- Types of media to be used (e.g., TV, radio, digital, print, social media)
- Specific platforms or networks (e.g., Facebook, Google, CNN)
- Media Tactics:
- Detailed strategies for each media channel
- Ad formats and creatives (e.g., banner ads, video ads)
- Budget Allocation:
- Total budget
- Breakdown of budget by channel and tactic
- Cost estimates for each media placement
- Scheduling:
- Start and end dates for the campaign
- Timing and frequency of media placements
- Media Buying Details:
- Negotiated rates
- Placement specifics (e.g., prime time, high-traffic periods)
- Contracts and agreements with media outlets
- Performance Metrics:
- Key performance indicators (KPIs) to measure campaign success (e.g., impressions, clicks, conversions)
- Methods for tracking and reporting performance
- Creative Assets:
- List of required creatives (e.g., images, videos, copy)
- Specifications for each ad format
- Compliance and Legal Considerations:
- Adherence to legal and regulatory requirements
- Any specific compliance issues related to the media channels
- Approval Process:
- Steps for client approval of media plans and creatives
- Feedback and revision procedures
- Reporting and Evaluation:
- Schedule for performance reporting
- Format and frequency of reports
- Methods for evaluating the effectiveness of the campaign
- Contingency Plans:
- Backup strategies in case of underperformance or unforeseen issues