Zillow — Advisory Board & Agency Glossary

ZILLOW

Zillow search promotional video

Zillow Group needed help telling the property managers of the world about Zillow’s exclusive renter data and driving customer acquisition and growth to their best-in-class advertising platform. We hypothesized that if property managers knew the truth about why tenants look, they could be much better at at positioning their units for sale.

Our approach was: ditch the white papers, and go-to-market with a more B2C oriented campaign that put Zillow in a class of its own and demanded property managers’ attention. In execution, CROWN built a cross-platform campaign that brought those singular moments in time to life in a human-centered, humorous campaign that put core insights about what renters want at the front and center.

Zillow marketing campaign

“Know The Why Before They Apply” Zillow tagline

Zillow app showcase

We launched the campaign at NAA’s Apartmentalize, the US’s largest trade show for the multifamily industry. Screens throughout the booth looped the “moments of truth” to make an unmistakable impact on property managers at the year’s biggest event. For those who couldn’t make the tradeshow, we launched a massive scale digital campaign that started with takeovers on the industry’s largest websites as well as social media ads across LinkedIn, Facebook, and Instagram that drove to a free guide filled with the latest data and trends on what renters are looking for.

Motion graphics on loop at Zillow HQ

“Know The Why Before They Apply” marketing campaign on Zillow homepage

Project Information

Client: Zillow Group
Title: Zillow “Moment of Truth” Marketing Campaign
Tags: Strategy, Design, Web, Video, Display, Social
Date: 2018

Credits

Creative Direction and Concept CROWN SOCIAL

Links

www.zillow.com