Website Design

Trusted to build websites and apps for top brands as well as startups, we are adept at choosing the right tools for the job and making sure form follows function.

CROWN has designed & developed large-scale marketing sites on AWS, Wordpress & Netlify, e-commerce sites on Shopify, Squarespace, Cargo, Wix & Woocommerce, and integrated with APIs from Facebook, Paypal, Oracle, X & more. We’ve been coding since Geocities & LAMP stack to Ruby and Python and are all about Github Copilot! One of our biggest new initiatives is loaning out our VX/UX/UI designers to large companies who need variable talent on a short- or medium-term basis through our sister company, Vicarious Talent Agency.

Website Design Process:
  • Discovery & Research: Understand the business objectives, target audience, and market landscape. Identify the website's primary goals.
  • Information Architecture: Define the structure of the website. Create a sitemap detailing all main pages and their hierarchical relationships.
  • Wireframing: Develop a visual guide representing the skeletal framework of the website, outlining page layouts and interactions.
  • Design: Create the visual elements of the website, such as color schemes, typography, and imagery. This stage results in mockups or design prototypes.
  • Content Creation: Develop the written and multimedia content for each page based on the defined structure and design.
  • Development: Turn design mockups into a functional website using coding languages like HTML, CSS, JavaScript, and potentially backend languages.
  • Testing: Ensure that the website works across different devices and browsers. Identify and rectify bugs or issues.
  • Launch: After thorough testing, make the website live for public access.
  • Maintenance & Optimization: Continuously monitor website performance, make updates as needed, and ensure security protocols are up-to-date.

Website Design Best Practices:
  • Responsive Design: Ensure the website is mobile-friendly and looks good across various devices and screen sizes.
  • User-Centered Design: Prioritize the user's needs and experience, making navigation intuitive.
  • Fast Loading Times: Optimize images, leverage browser caching, and consider a Content Delivery Network (CDN) to improve speed.
  • Accessibility: Ensure the website is usable by people with disabilities, following guidelines like the Web Content Accessibility Guidelines (WCAG).
  • Clear Call to Action: Each page should have a clear and compelling CTA guiding users toward a desired action.
  • Secure and HTTPS: Use Secure Sockets Layer (SSL) encryption to ensure data protection and enhance trust.
  • SEO Optimization: Make sure the website is search engine friendly, with proper meta tags, alt attributes, and structured data.
  • White Space Utilization: Use white space effectively to improve readability and focus on important elements.
  • Continuous A/B Testing: Regularly test variations of web pages to determine what resonates best with users.
  • Consistent Branding: Ensure colors, fonts, and other design elements align with the brand's identity across the site.
  • Engaging Multimedia: Incorporate quality images, videos, and infographics to enhance user engagement.
  • Limit Pop-Ups: If you must use them, ensure they don't detract from the user experience.
  • No Scroll-Jacking: Sorry y’all, our last website did this to you over and over again.