We created a diverse color system to symbolize the different audiences at SIC. Blue for tech, magenta for marketers, yellow for influencers & activists, and black for creatives.+Color palette for SIC, each note targeting different demographics
Pattern extracts from SIC pattern system
SIC social takeover campaign 2018Poster design with design system implementedBillboard marketing for SIC 2018
From photo booths to social feeds to hashtag-driven Q&As, CROWN facilitated a conference that was uniquely interactive and driven by social media. In addition, we ran a war room that live tweeted quotes from talks, broadcasted select sessions in their entirety, and promoted user engagement throughout the event.