We created a diverse color system to symbolize the different audiences at SIC. Blue for tech, magenta for marketers, yellow for influencers & activists, and black for creatives.+
Color palette for SIC, each note targeting different demographics

Pattern extracts from SIC pattern system

SIC social takeover campaign 2018
Poster design with design system implemented
Billboard marketing for SIC 2018

From photo booths to social feeds to hashtag-driven Q&As, CROWN facilitated a conference that was uniquely interactive and driven by social media. In addition, we ran a war room that live tweeted quotes from talks, broadcasted select sessions in their entirety, and promoted user engagement throughout the event.