Poster design for 2018 Seattle Interactive Conference
Seattle Interactive Conference features a radically diverse mix of speakers, panels, and workshops that tell stories from the frontlines of the creative, marketing, and technology industries.

From announcement to arrival, CROWN produced all assets, digital & physical, to create a consistent and cohesive design experience throughout all touchpoints that promised real connection to the Seattle’s influential tech, marketing and creative community.
We created a diverse color system to symbolize the different audiences at SIC. Blue for tech, magenta for marketers, yellow for influencers & activists, and black for creatives.+
Color palette for SIC, each note targeting different demographics

Pattern extracts from SIC pattern system

SIC social takeover campaign 2018
Poster design with design system implemented
Billboard marketing for SIC 2018

From photo booths to social feeds to hashtag-driven Q&As, CROWN facilitated a conference that was uniquely interactive and driven by social media. In addition, we ran a war room that live tweeted quotes from talks, broadcasted select sessions in their entirety, and promoted user engagement throughout the event.

Project Information

Client: Seattle Interactive Conference (S.I.C.)
Title: Seattle Interactive Conference
Tags: Design, Environmental, Social, Event Activation
Date: 2018

Creative Direction and Concept CROWN SOCIAL
Compositing, Editing CROWN SOCIAL