What’s your “hook?”
The headline can make or break a piece of content. If it doesn’t get clicked, it doesn’t get read or viewed. (No matter how many hours you spent making the content itself). A headline that doesn't grab attention within 3 seconds will get ignored. Most content creators don‘t spend enough time on their headlines... And they miss out on a tonne of clicks, views, and revenue as a result.
The solution:
Using plug-and-play headline templates inspired by proven pieces of content. The 24 templates in this cheat sheet are engineered to intrigue,
persuade, and attract clicks based on well-known psychological principles.
How To Use Them:
Creating New Content: Use these templates as a starting point for your headlines. Tweak them to fit your topic. Revamping Old Content: Give your existing content a fresh, more clickable face by updating the headlines. A/B Testing: Experiment with different headlines to see which works best for click-through rates and engagement. Enjoy!
“5 [Topic] [Items] [Authority Figures] Don’t Want You to Know" (Exclusivity)
"Transform Your [Skill/Task] In Just 3 Days And 3 Steps" (Urgency & Aspiration)
"Go From Novice [Role] To Pro [Role] With These 5 [Items/Strategies]" (Aspiration)
"The Surprising Truth Behind [Common Belief] You (Probably) Didn’t Know" (Curiosity Gap)
"Avoid These 7 Common Mistakes To Save [X] From [Negative Outcome]" (Loss Aversion)
"This One Simple Change Can Double Your [Desired Outcome]" (Simplicity)
"10 Non-Obvious Benefits Of [Item/Product] You Can't Afford To Ignore" (Loss Aversion)
"How I Overcame [Challenge] With These 3 Subtle Changes" (Inspiration)
"[Popular Method] Doesn’t Work: Try This Instead" (Contrarian)
"This Little-Known Hack Will Boost Your [Desired Outcome] In [Short Time Period]" (Exclusivity & Instant Gratification)
"Are You Making These 5 [Topic]-Related Mistakes?" (Loss Aversion)
"Become The [Aspirational Role] You Were Meant To Be With These [Number] Tips" (Empowerment & Aspiration)
"[Number] [Topic] Tips Only The Top 2% Of [Group] Know" (Exclusivity)
“The One Big Mistake You Should Never, Ever Make With Your [Item/Concept]” (Loss Aversion & Urgency)
"[Number] Ways To Recover And Rebuild After [Type Of Failure]" (Empathy)
"Watch What Happens When You [Specific Action] (Strange Results)" (Surprise & Curiosity)
"[Authority Figure] Shares Simple Tip To Avoid [Common Time-Consuming Task]" (Relief)
"This Is Why [Task] Is Hard For You” (Empathy)
"Here’s Why Everyone's Talking About [Trend/Topic] (And Why You Should Be Too)" (FOMO)
“What [Famous Figure] Can Teach Us About [Industry-Related Topic]” (Aspiration & Halo Effect)
"Here’s Why [Large Number] People Think This [Product/Service] Is No. 1" (Social Proof)
“[Number] Lazy Habits For [Desired Outcome]” (Ease & Aspiration)
“How To [Action] Like A Pro — Dos, Don'ts, And Everything In Between” (Comprehensiveness & Aspiration)
“5 Unusual [Topic] [Methods] That Will Make You Look Like A Genius” (Social Status)
See also Growth Hacking, https://crownsocial.com/services#growth-hacking